Pro Life Construction
Pro Life Construction is a Sacramento remodeling contractor. The team handles kitchen remodels, IKEA and cabinet installs, flooring, tile, painting, decks, fences and siding.
The challenge
Customers liked the work. What the company lacked was a steady way for new customers to find it, and it had never run Google Local Services Ads.
The website had gaps too. Roseville was the only city with a page of its own. A few service pages still carried an old 5% off promotion, and the contact details on the kitchen remodel page did not match the company's main phone number.
What MG Studio did
- We set up the Local Services Ads account and launched the campaign on June 24, 2026. We have managed it since.
- We review every lead. Call length, the message, the service requested and the location all get checked. Genuine enquiries are rated as good in Google's lead feedback, and sales pitches are marked as solicitation.
- We added Roseville pages for flooring installation, tile installation and kitchen remodeling, and rebuilt the Roseville hub so it links to all eight service sections.
- We built a Sacramento deck builder page and three guides: flooring installation cost, siding replacement cost, and a Fair Oaks guide comparing a kitchen install day with a full remodel.
- In September we rewrote titles, headings and opening copy on the Sacramento kitchen remodel, flooring, siding, painting, tile, and cabinet and appliance pages. The stray promotion came off three of them, and the kitchen remodel page now shows the right contact details.
- We wrote six Google Business Profile posts between July and September 2026.
- In total we published or rewrote 19 pages and posts on the site in 2026.
Results
- The first lead arrived on June 26, 2026, two days after launch.
- From June 26 to September 24, 2026, the account received 71 leads. Google charged for 44 of them.
- We reviewed the 28 leads that arrived between July 27 and September 23 one by one. Twenty were genuine service enquiries: floor repairs, floor refinishing, tile, baseboards, cabinet installs and new vinyl plank flooring, including an estimate request covering most of a 2,200 square foot home. One was a sales pitch. The other seven were short or missed calls with nothing to judge, so we left them unrated.
The new city pages and guides went live between July and September 2026. It is too early to report organic results for them, so this page sticks to the ads.
Services used
Google Local Services Ads setup and management, lead review and rating, city and service-and-city pages, page rewrites, and Google Business Profile posts.
Lead counts come from the Google Ads API for the Pro Life Construction Local Services Ads account. Spend and cost per lead are not published without client approval.